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About Shinola

Who We Are

Detroit-based Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, the company operates an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where its team of artisans hand assembles luxury timepieces and sews premium leather straps. Shinola creates opportunities for its team members through skilled training and partners with legacy companies around the world to manufacture specialty items. With quality at its foundation, Shinola celebrates thoughtful design and the beauty of industry through every product it makes.